Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
20 Best Influencer Gifting Agencies
The challenge in influencer gifting campaigns lies in finding agencies that can navigate the complex logistics of product seeding while maintaining genuine
20 Best Micro-Influencer Agencies
Finding the right micro-influencer for your brand is harder than it looks — and getting it wrong is expensive. Inigo Rivero, Managing
15 Best UGC Agencies in the World (2026)
The global user-generated content platform market size was valued at USD 7.1 billion in 2025 and is projected to grow from USD
Creators Can Now Control Who Sees Their Content with TikTok Keyword Metadata Feature
TikTok has just shipped an update. Creators can now view, block, and suggest the keywords that TikTok automatically assigns to their videos.
19 Best TikTok Marketing Agencies USA
Few marketing channels can influence purchasing decisions, drive product discovery and generate instant audience consideration as quickly as TikTok. A single well-executed
Best 20 Influencer Marketing Agencies
Influencer marketing is one of the fastest-growing channels in digital advertising, and the gap between the influencer marketing agencies that deliver and your
From 10,000 to 300,000 creators: Inigo Rivero on what Unilever’s pivot means for every brand
Unilever just moved 50% of their ad budget toward influencer marketing, scaling from 10,000 to 300,000 influencers in two years. For
Best US Content Creation Agencies
The global content creation market is expected to reach $277.2 billion USD in 2026 and $885.9 billion USD by 2036, implying a
Best TikTok Marketing Agencies UK
TikTok generated £24.5 billion in revenue recently, reflecting a massive 36% year-over-year growth that underscores the platform’s dominance in the creator economy.
Best TikTok Agencies Ranked
TikTok is one of the most popular social media platforms globally. Its popularity has transformed it into the ultimate platform for brands
Best Pet Influencer Agencies – For Pet Product Influencer Campaigns
Pet owners are among the most passionate, research-driven consumers in any market. They join breed-specific communities and take recommendations from pet creators
Three Instagram Updates Every Marketer Needs: Stories Myths Busted, Algorithm Insights, and a New Comment Feature
Instagram has come out with a few updates to the platform back-to-back. Adam Mosseri, the platform’s chief, went on record to
How House of Marketers Turned a Brand-New AI Product into a $300K Revenue Engine with 6X ROAS in 90 Days
House of Marketers Helps Stickerbox Generate $300,000+ in 90 Days Through TikTok Influencer Marketing & Paid Ads. House of Marketers, a global
Íñigo Rivero Joins the Commerce Untold Podcast to Talk TikTok, Social Commerce, and What Actually Drives Sales
House of Marketers Co-Founder Íñigo Rivero joins Eitan Koter on Commerce Untold to break down why TikTok outperforms Instagram for sales,
Meta’s Adaptive Ranking Model Explained: How to Use It for Influencer and UGC Campaigns
If you’re running UGC or influencer marketing campaigns and ads, Meta’s recent update is one worth your attention. Meta’s new Adaptive
Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta
How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty
Influencer Marketing vs UGC: Definitions, Differences, Pros and Cons
Social search has completely changed how people want to be marketed to. People now open TikTok, Instagram, and YouTube and type exactly
Meta Releases 2025 Festive Season Guide Highlighting AI, Reels, and Data-Driven Sales
Overview Meta has published its 2025 Festive Season Guide, sharing how brands can prepare for peak shopping months using automation, first-party data,
Insurance Influencer Marketing: Unique Strategies for 2026
Most insurance ads still sound like they were written in the 1950s, formal, fear-driven, and packed with jargon. It’s a message that
TikTok Releases New AI Advertising Guide Featuring Smart+, GMV Max, and Symphony
Overview TikTok has published new guidance highlighting how advertisers can utilise AI tools such as Smart+, GMV Max, and Symphony for stronger
How Influencer Content, Paid Media Boosting & Paid Social Ads Work Together
The way brands invest in social content has changed dramatically. What once fit neatly into “organic influencer marketing” or “paid ads” now
House of Marketers Helped NN Insurance Win Gen Z & Millennials Trust Across Europe
The insurance industry is known for its complexity. Policies are filled with technical language, products can feel impersonal, and younger generations often
Instagram Adds Downloadable Creator Account Summaries
Overview: Instagram has announced a new feature: downloadable performance summaries of content creators. This is designed to make brand collaborations easier,
48+ Social Media Top Tech Influencers in the U.S (& Global)
The right creator can make even the most complex product feel effortless and indispensable. Tech creators have built audiences that trust
Top Marketing Agencies in Miami Florida (2026)
Miami’s business scene is buzzing as everyone is chasing attention. The challenge isn’t just finding a social media marketing agency; it’s cutting
TikTok Rolls Out Content Insights Update: What Marketers Need to Know
Overview TikTok launches Content Insights within creator analytics, giving brands trend data to guide content ideation. Different from Creator Search Insights by
TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)
Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the
Micro-Influencer Marketing Strategy: The Only Guide You’ll Ever Need
Truth be told, attention doesn’t live with the blue-check celebrities anymore. Micro-influencer marketing strategy is the reason brands with smaller budgets
Meta Announces New Reels and Threads Ad Options for 2025
Overview: Meta has announced some new ad options at its annual Brand Building Summit Reels Trending Ads lets brands appear alongside
TikTok Is Turning Search Into a Marketing Growth Engine
Overview: TikTok is evolving into a search destination where users look for ideas, inspiration, and trusted perspectives, not just answers. Search
Instagram Adds Reels Linking for Multipart Short-form Content
Overview Instagram recent update lets Creators link Reels together. Advertisers can now build multipart stories, tutorials, or campaigns that audiences can follow
How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]
Who created CeraVe, and how did it turn into one of Gen Z’s favorite skincare brands? The story begins in 2005 when
Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights
Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-first platform where the right soundtrack can make or break your ad campaigns. Music is not just a background
Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights
Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels,
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