Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
20 Best Influencer Gifting Agencies
The challenge in influencer gifting campaigns lies in finding agencies that can navigate the complex logistics of product seeding while maintaining genuine
20 Best Micro-Influencer Agencies
Finding the right micro-influencer for your brand is harder than it looks — and getting it wrong is expensive. Inigo Rivero, Managing
15 Best UGC Agencies in the World (2026)
The global user-generated content platform market size was valued at USD 7.1 billion in 2025 and is projected to grow from USD
Creators Can Now Control Who Sees Their Content with TikTok Keyword Metadata Feature
TikTok has just shipped an update. Creators can now view, block, and suggest the keywords that TikTok automatically assigns to their videos.
19 Best TikTok Marketing Agencies USA
Few marketing channels can influence purchasing decisions, drive product discovery and generate instant audience consideration as quickly as TikTok. A single well-executed
Best 20 Influencer Marketing Agencies
Influencer marketing is one of the fastest-growing channels in digital advertising, and the gap between the influencer marketing agencies that deliver and your
From 10,000 to 300,000 creators: Inigo Rivero on what Unilever’s pivot means for every brand
Unilever just moved 50% of their ad budget toward influencer marketing, scaling from 10,000 to 300,000 influencers in two years. For
Best US Content Creation Agencies
The global content creation market is expected to reach $277.2 billion USD in 2026 and $885.9 billion USD by 2036, implying a
Best TikTok Marketing Agencies UK
TikTok generated £24.5 billion in revenue recently, reflecting a massive 36% year-over-year growth that underscores the platform’s dominance in the creator economy.
Best TikTok Agencies Ranked
TikTok is one of the most popular social media platforms globally. Its popularity has transformed it into the ultimate platform for brands
Best Pet Influencer Agencies – For Pet Product Influencer Campaigns
Pet owners are among the most passionate, research-driven consumers in any market. They join breed-specific communities and take recommendations from pet creators
Three Instagram Updates Every Marketer Needs: Stories Myths Busted, Algorithm Insights, and a New Comment Feature
Instagram has come out with a few updates to the platform back-to-back. Adam Mosseri, the platform’s chief, went on record to
How House of Marketers Turned a Brand-New AI Product into a $300K Revenue Engine with 6X ROAS in 90 Days
House of Marketers Helps Stickerbox Generate $300,000+ in 90 Days Through TikTok Influencer Marketing & Paid Ads. House of Marketers, a global
Íñigo Rivero Joins the Commerce Untold Podcast to Talk TikTok, Social Commerce, and What Actually Drives Sales
House of Marketers Co-Founder Íñigo Rivero joins Eitan Koter on Commerce Untold to break down why TikTok outperforms Instagram for sales,
Meta’s Adaptive Ranking Model Explained: How to Use It for Influencer and UGC Campaigns
If you’re running UGC or influencer marketing campaigns and ads, Meta’s recent update is one worth your attention. Meta’s new Adaptive
Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta
How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty
Influencer Marketing vs UGC: Definitions, Differences, Pros and Cons
Social search has completely changed how people want to be marketed to. People now open TikTok, Instagram, and YouTube and type exactly
30+ Social Media And Influencer Marketing Agencies in Chicago
With hundreds of agencies out there, finding the right one can feel overwhelming. Do you need a team that understands paid media?
TikTok Ownership Talks Resume as U.S. Eases China Tariffs
Overview U.S. announces tariff reduction on Chinese imports, easing trade tensions. Trade de-escalation may revive stalled TikTok ownership talks between the U.S.
Meta’s 2025 Ad Updates: Adding Smarter Tools for Creators, Brands & Video Campaigns
Overview Meta is testing ad placements alongside the most popular Reels to help brands align with real-time trends and conversations. New tools
Meta Provides Guidance for Advertisers to boost performance
Overview Meta shares five key advertising tips following its Q1 2025 earnings call to help brands improve ad results. Meta releases a
35+ Best Social Media Agencies in the United Kingdom (UK)
When it comes to growing your business online, partnering with the right social media marketing agency in London or across the UK
Best 30+ Influencer Marketing Agencies in the UK
If you’re serious about growing your brand through social media—especially on TikTok, Instagram and YouTube —you need the right agency behind you.
Instagram Launches ‘Blend’ Reels Sharing Feature
Overview: Instagram launches new Blends Reels feature. A new Reels-sharing feature that creates a shared feed between users or groups based on
TikTok Negotiation, US-China Trade Fallout & its Implications for Marketers
Overview Trump’s reintroduced tariffs on Chinese trade have caused China to reject the proposed TikTok deal, further complicating negotiations. Instagram is making
Inside Scoop on AI Doll Trend
Overview The AI doll Trend in a nutshell and its importance for marketers and businesses. House of Marketers insights for businesses and
30+ Best Social Media Influencer Marketing Agencies in New York
Looking to partner with a bold, data-driven influencer marketing agency in NYC that can actually move the needle? You are in the
Instagram’s Growth Strategy for 2025 by Instagram Chief
Overview Instagram’s Chief shares tips on Instagram Growth Tips about How to Grow Your Profile in 2025 House of Marketers’ breakdown of
Nike’s Influencer Marketing Social Media Strategy Explained
Watching a Nike ad feels like you could run through a brick wall—and come out stronger on the other side. It fires
Big Changes for Instagram Reels: Longer Videos & a Smarter Algorithm
Overview Instagram expands reels time to 3 Minutes. Algorithm changes introduced earlier last year are now implemented completely. Instagram Offers practical advice
30+ Instagram Stats Every Marketer Needs to Know: Instagram Social Media Marketing
With a staggering 130 million people tapping on shopping posts every month, it’s clear that Instagram is the powerhouse for engagement, e-commerce,
Leverage Major Events on TikTok with Tentpole Marketing
Overview TikTok’s new research report highlights how brands can leverage tentpole event marketing to maximise engagement. Tentpole marketing is a strategy of
TikTok Ban Update: Trump Says TikTok Deal ‘Coming Soon’
Overview Only 25 days remain for TikTok to finalise a U.S. sell-off deal under the current extension. Oracle Emerges as the Leading
30+ Best Social Media Influencer Marketing Agencies in the US
Partnering with the right influencer marketing agency in the USA can completely transform your brand’s social media presence. Whether you’re aiming
Instagram Adds Text-Only Testimonials to Partnership Ads
Overview Instagram Launches Text-Only Testimonials to Partnership Ads These are bite-sized endorsements that appear directly in the comments, allowing creators to share
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