Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
20 Best Influencer Gifting Agencies
The challenge in influencer gifting campaigns lies in finding agencies that can navigate the complex logistics of product seeding while maintaining genuine
20 Best Micro-Influencer Agencies
Finding the right micro-influencer for your brand is harder than it looks — and getting it wrong is expensive. Inigo Rivero, Managing
15 Best UGC Agencies in the World (2026)
The global user-generated content platform market size was valued at USD 7.1 billion in 2025 and is projected to grow from USD
Creators Can Now Control Who Sees Their Content with TikTok Keyword Metadata Feature
TikTok has just shipped an update. Creators can now view, block, and suggest the keywords that TikTok automatically assigns to their videos.
19 Best TikTok Marketing Agencies USA
Few marketing channels can influence purchasing decisions, drive product discovery and generate instant audience consideration as quickly as TikTok. A single well-executed
Best 20 Influencer Marketing Agencies
Influencer marketing is one of the fastest-growing channels in digital advertising, and the gap between the influencer marketing agencies that deliver and your
From 10,000 to 300,000 creators: Inigo Rivero on what Unilever’s pivot means for every brand
Unilever just moved 50% of their ad budget toward influencer marketing, scaling from 10,000 to 300,000 influencers in two years. For
Best US Content Creation Agencies
The global content creation market is expected to reach $277.2 billion USD in 2026 and $885.9 billion USD by 2036, implying a
Best TikTok Marketing Agencies UK
TikTok generated £24.5 billion in revenue recently, reflecting a massive 36% year-over-year growth that underscores the platform’s dominance in the creator economy.
Best TikTok Agencies Ranked
TikTok is one of the most popular social media platforms globally. Its popularity has transformed it into the ultimate platform for brands
Best Pet Influencer Agencies – For Pet Product Influencer Campaigns
Pet owners are among the most passionate, research-driven consumers in any market. They join breed-specific communities and take recommendations from pet creators
Three Instagram Updates Every Marketer Needs: Stories Myths Busted, Algorithm Insights, and a New Comment Feature
Instagram has come out with a few updates to the platform back-to-back. Adam Mosseri, the platform’s chief, went on record to
How House of Marketers Turned a Brand-New AI Product into a $300K Revenue Engine with 6X ROAS in 90 Days
House of Marketers Helps Stickerbox Generate $300,000+ in 90 Days Through TikTok Influencer Marketing & Paid Ads. House of Marketers, a global
Íñigo Rivero Joins the Commerce Untold Podcast to Talk TikTok, Social Commerce, and What Actually Drives Sales
House of Marketers Co-Founder Íñigo Rivero joins Eitan Koter on Commerce Untold to break down why TikTok outperforms Instagram for sales,
Meta’s Adaptive Ranking Model Explained: How to Use It for Influencer and UGC Campaigns
If you’re running UGC or influencer marketing campaigns and ads, Meta’s recent update is one worth your attention. Meta’s new Adaptive
Meta’s Affiliate Program, Reels Product Tagging, & One-Tap Checkout Explained for Marketers
Meta has recently dropped a cluster of changes that will shape in-app e-commerce and take it to the next level. Meta
How K-Beauty Brands Win in Western Markets: 5 Lessons From $5M+ in Influencer Spend
Generating Sales for K-Beauty Brands in US, Europe and Beyond Not long ago, a beauty influencer marketing a product or a K-beauty
Influencer Marketing vs UGC: Definitions, Differences, Pros and Cons
Social search has completely changed how people want to be marketed to. People now open TikTok, Instagram, and YouTube and type exactly
TikTok Campaign For Skincare Brand Achieve 5M Views and 10K New Followers!
The beauty and cosmetics industry is a massive and growing market, with an estimated global value of $636.30 billion in 2024, according
Meta Expands Control Over Ad Placements for Marketers
Overview Meta’s new update gives advertisers more control over where their ads appear across Meta. This update includes features like expanded transparency,
Meta’s New ‘Breakthrough Bonus Program’ – Lifeline for Influencers Amid TikTok’s Uncertain Future
Overview Meta Launches Breakthrough Bonus Program for influencers, in case TikTok’s fate takes a turn for the worse. Meta is making the
Instagram Redesigns Profiles: Vertical Grids and More Features for Creators
Overview Instagram released a new update to make the app more customisable to help creators grow their audience and improve content. Instagram
Influencer vs. KOL Marketing: Differences and Pros & Cons
Think of the last time you made a purchase because of someone’s recommendation. Was it a skincare expert breaking down ingredients? A
TikTok Gets a Second Life: President Trump Halts Ban For 75 Days
Overview TikTok’s U.S. ban lasted 20 hours before President-elect Trump intervened, partially restoring the app’s functionality for existing users while leaving its
TikTok’s 2025 Trends Report: What Marketers Need to Know to Stay Ahead
Overview TikTok’s released a 2025 emerging trends report that is a comprehensive guide for brands to adapt to evolving consumer behaviors and
What’s Next for Businesses After the TikTok Ban? House of Marketers’ Plan to Keep Brands Ahead
Article Overview U.S. TikTok ban could disrupt brand strategies and ROI Strategies for creators and brands after confirmed US TikTok ban. House
US TikTok Ban – Supreme Court, President Trump, Brands and Creators
Quick summary of the potential TikTok US ban As the January 19, 2025 deadline approaches, the future of TikTok in the United
15+ Social Media Marketing Predictions in 2025 [Infographic]
A Snapshot of Social Media Predictions in 2025 In 2025, social media is thriving with new tools and features. Yet audiences are
House of Marketers Launches New Office in Seoul, South Korea
House of Marketers Are Considering Launching a New Office in Seoul to Empower Korean Brands for Global Social Success Seoul, South Korea
TikTok’s Impact on E-Commerce: Emerging Trends and a Clouded Future
Overview TikTok and Ipsos released a report about TikTok’s impact on E-Commerce Key Themes include TikTok’s discovery-driven algorithm, emphasis on the advantages
Access Fastest CPM Calculator: What is CPM? Calculate & Understand CPM
In the marketing funnel, CPM campaigns sit at the top, where the focus is on capturing attention and generating awareness. CPM serves
How TirTir Used TikTok to Achieve Viral Success: K-Beauty Case Study
Crafting a campaign that garners 117.2 million total views is no small feat. But that is exactly what K-beauty brand TirTir accomplished
TikTok Shop Introduces New Powerful Tools to Help Sellers
Overview TikTok Shop introduces a suite of innovative tools designed to help creators balance creativity with compliance while adhering to platform policies.
Inside TikTok 2024: A Report on Trends, Music, and Global Impact
Overview TikTok shares its Year on TikTok 2024 report, celebrating the trends, creators, and moments that shaped the platform this year. Highlights
TikTok Introduces New Safety Innovations for European Users
Overview TikTok unveils updates to enhance user safety, security, and community support for its European users. Introduction of Project Clover to ensure
TikTok Ad Strategy: A Beginner’s Guide to Get Started with TikTok’s Ads
TikTok has redefined how brands connect with audiences, but succeeding on this platform requires more than just creativity—it demands strategy. As a
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