Recent TikTok News and Industry Insights
Stay up to date with the latest movements in the TikTok marketing industry.
48+ Social Media Top Tech Influencers in the U.S (& Global)
The right creator can make even the most complex product feel effortless and indispensable. Tech creators have built audiences that trust
TikTok Rolls Out Content Insights Update: What Marketers Need to Know
Overview TikTok launches Content Insights within creator analytics, giving brands trend data to guide content ideation. Different from Creator Search Insights by
TikTok Ban Update: U.S. Sell-Off Deal, Algorithm Lease & EU Data Centers (September 2025 Update)
Overview President Trump has signed a fourth executive order delaying the TikTok ban until December 16, 2025. ByteDance will lease the
Micro-Influencer Marketing Strategy: The Only Guide You’ll Ever Need
Truth be told, attention doesn’t live with the blue-check celebrities anymore. Micro-influencer marketing strategy is the reason brands with smaller budgets
Meta Announces New Reels and Threads Ad Options for 2025
Overview: Meta has announced some new ad options at its annual Brand Building Summit Reels Trending Ads lets brands appear alongside
TikTok Is Turning Search Into a Marketing Growth Engine
Overview: TikTok is evolving into a search destination where users look for ideas, inspiration, and trusted perspectives, not just answers. Search
Instagram Adds Reels Linking for Multipart Short-form Content
Overview Instagram recent update lets Creators link Reels together. Advertisers can now build multipart stories, tutorials, or campaigns that audiences can follow
How CeraVe Transformed into Gen Z’s Go-To Skincare Brand [TikTok Case Study]
Who created CeraVe, and how did it turn into one of Gen Z’s favorite skincare brands? The story begins in 2005 when
Meta Rolls Out New Web Dashboard & Performance Metrics with Expanded Insights
Overview Meta refreshes its Professional Dashboard for web, giving creators desktop access to performance insights and monetization tools. Performance
TikTok’s Music Library: A Guide to Using Copyright-Free Music (600K+ songs)
TikTok is an audio-first platform where the right soundtrack can make or break your ad campaigns. Music is not just a background
Instagram Adds Audience Growth Tracking and Reels Engagement Data to Insights
Overview Instagram introduces new performance metrics, giving creators and marketers micro-level guidance on audience engagement. These updates sharpen engagement measurement across Reels,
NIVEA’s Use of TikTok and UGC to Reinvent Itself for a Skincare-Savvy Audience
When you think of NIVEA, you probably picture a blue tin, a familiar scent, and a no-fuss moisturiser you’ve seen on drugstore
How StarFace Turned Skincare Into an Internet Sensation For Gen Z Audiences
The idea that a face pimple patch sticker brand could reach $90 million in revenue might sound like a miracle. But the
Facebook & YouTube Crack Down on Unoriginal Content
Overview New algorithm update cracks down on reposted material and aims to reward authentic creators Clarification on what classifies as original
How Peloton Turned UGC and Community into its Greatest Growth Engine
You’ve seen the bike. You’ve heard the name. Maybe you’ve even taken a class. Before Peloton became shorthand for home workouts, the
Latest News Suggests TikTok to Launch US-Only App Soon
Overview TikTok is building a U.S.-exclusive version of the app to bypass the issues it’s facing in the USA. Slated for release
YouTube Opens the Doors to Smarter Brand-Creator Partnerships
Overview: YouTube is making it easier for brands to discover the right creators and for creators to land more lucrative deals.
How to Get TikTok Famous: Ultimate Brand Guide
We all remember the disco-dancing raccoon “Pedro, Pedro.” It felt like the song and the raccoon were everywhere, taking over our feeds
YouTube Is Changing How It Counts Views: What Marketers Need to Know
Overview From 24 August 2026, YouTube will count a view the moment any video starts playing, across every format. All formats
Best Beauty Content Marketing Agencies
The Beauty & Personal Care market worldwide is projected to generate a revenue of US$698.38bn in 2026, a scale that has turned
Micro Influencer Seeding, Gifting & Product Seeding [Full Guide]
Influencer seeding (also known as product seeding) is a marketing activity that involves strategically sending products to creators for free, with the
TikTok UGC vs. Brand-Produced Creative: Which Actually Converts
Imagine that you are a creative strategist, and you have to choose between a creator-shot UGC video and a polished, brand-produced one.
Best 18 Gen Z Influencer Marketing Agencies in 2026
Targeting Generation Z is a must for every brand looking to steal market share from competitors. A recent study conducted by Statista
Meta’s 2026 Holiday Playbook: What SMBs Need to Know Before Black Friday
Overview Meta has opened its 2026 Holiday Insights Center, which provides access to marketing stats and ad tips to help marketers build
Best 14 Social Media Influencer Agencies Ranked
The influencer marketing industry is projected to be worth a staggering $21.1 billion and is estimated to reach over $47.8 billion by
Cultural Relevance Beats AI Volume Says TikTok and Warc’s New Report
Overview TikTok partnered with Warc to examine how generative AI is reshaping creative work. AI is now embedded in most creative
Best Beauty Influencer Agencies in 2026
The skincare industry to grow from around $162 billion in 2025 to more than $222 billion by 2030, creating unprecedented opportunities for
How Travel Brands Win with Influencer Marketing: 4 Explosive Campaigns
Travel brands drive measurable bookings with influencer marketing by moving past one-off sponsored posts toward four proven models: multi-day destination campaigns, tiered
TikTok Launches AI Literacy Tools to Help Users Spot AI-Generated Content
Overview TikTok launched an AI literacy guide to help users identify AIGC. An in-app learning hub is coming in the next few
Content Creation Agency London Review
The global digital agency market exceeds 200k agencies, making London’s content creation landscape fiercely competitive yet rich with opportunity. London sits at
Meta’s Muse Image Model Brings Designer-Level AI to Ad Creative
Overview Muse Image by Meta is the first image-generation model built in-house by Meta’s Superintelligence Labs AI research group. Muse Image is
House of Marketers Secures Investment from Ethos Partners and Appoints New Chairman and CFO
We’re excited to announce that House of Marketers has secured a significant investment from Ethos Partners, a London-based private equity firm. Alongside
TikTok is Reshaping Campaign Creation with TikTok Symphony Agent
Overview Symphony Agent is an AI tool that builds complete video ad campaigns from text prompts, images, and reference videos, informed by
TikTok Shop Grows to New EU Merchant Countries
Overview TikTok Shop’s June 15 launch in Austria, Belgium, the Netherlands, and Poland. This timing lines up with a broader shift in
Inside Meta’s 2026 Holiday Guide
Overview Meta’s 2026 holiday guide argues that shoppers expect trust and convenience at the same time, and the guide shows how to
Google’s AI Ad Updates at I/O 2026 are Changing the Advertising Game
Google’s I/O announcements this week laid out a pretty clear vision of where advertising is heading. Advertising in 2026 and beyond will
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